Who We Are?

Simple Food aims to be the Fastest Growing Halal Frozen food importer and distributor in Sabah.

Our Mission

To ensure compliance with HALAL and food safety good practices in all our operations. To enrich people’s lives through consistent delivery of high quality, safe and convenient food.

Our Vision

To be the leading food provider of choice in all our targeted markets recognized for our commitment to food safety, quality and good value.

Frozen Freshness Direct to You!

From Farm to Freezer

Direct-to-consumer business model: All our customers get to enjoy the same quality at fair value as we eliminate middlemen. 

Tailored to Your Tastes

We are constantly adding more products to meet our client demand. You tell us what you want and we do our best to source for you! 

Friendly, Fresh Service

We bring the best customer experience in the industry, backed by a young, energetic team dedicated to making your journey enjoyable and smooth.

Our Core Value

People

People are our greatest assets. We are committed to treating each other with respects and to creating a positive working environment that enables everyone to work and grow together.

Commitment

We believe determination and dedication is necessary to achieve a high standard of excellence in everything we do.

Teamwork

All our people are committed to working together and supporting each other to realize our individual potentials and achieve our shared goals as a team.

Integrity

We are committed to be fair & honest in all our dealings and adhere to the highest ethical standards.

Accountability

We take responsibility for the outcome of our decisions & actions. We deliver what we promised to deliver and owns up to shortcomings or mistakes, with a view to do better in the future.

Quality

We believe that good quality is inherent to the way we work. We do not leave quality assurance of our works & products to someone else. We strive to do things right the first time, every time.

Service

We are dedicated and committed to achieve higher efficiency and effectiveness.

Our Shop

— The view of our shop from inside and outside